在當下,我們對于自動售貨機已經習以為常了,酒行業的從業者們也都在進行新型銷售方式的嘗試,智能售酒機在當下受到了更多人的關注。自動售酒機由于采用升降方式,對于酒類的擺放要求,只要是能夠立得穩的常態酒水,都能進行放置。
At present, we are used to vending machines. Practitioners in the wine industry are also trying new sales methods. Intelligent wine vending machines have attracted more attention. Since the automatic liquor vending machine adopts the lifting mode, the liquor can be placed as long as it is a normal liquor that can stand stably.
新零售的本質就是對人、貨、場三者關系的重構,線上線下關聯緊密,優勢互補、合作共贏。
The essence of new retail is the reconstruction of the relationship between people, goods and market. Online and offline are closely related, with complementary advantages and win-win cooperation.
線上渠道通過擁抱線下實體店來彌補自己體驗上的不足。目前來看,消費者的購買方式越發的趨向于新零售的模式。
Online channels make up for their own experience by embracing offline physical stores. At present, consumers' purchasing mode is more and more inclined to the new retail mode.
自動售酒機作為無人值守的自助售酒模式的機器,自出道以來就受到一些酒業運營人的關注。也許在酒吧、酒店這些場合,人們對自動售酒機已司空見慣。那么,除了這些酒吧和酒店,還有哪些渠道適合投放自動售酒機?
?? As an unattended self-service wine selling machine, the automatic wine selling machine has attracted the attention of some wine operators since its debut. Perhaps in bars and hotels, people have become accustomed to automatic wine vending machines. In addition to these bars and hotels, what channels are suitable for launching automatic wine vending machines?
鄉村:在鄉村有生活過的人知道,有時候村內有出現紅白喜事,就會看到有許多人聚集在一處辦宴會,然后現場有幾位大廚可能會露天作業,一桌桌的人圍坐一起,吃喝聊天。
Village: people who have lived in the village know that sometimes there are red and white wedding events in the village, they will see many people gathered together to hold a banquet, and then several chefs may work in the open air. People at one table sit around, eat, drink and chat.
而了解自動售酒機的人,可以找辦理宴會的負責人/大廚進行談話、合作。如果對方同意,自動售酒機就可以在每次辦宴會的時候出現在人們的餐桌附近,然后可以把自動售酒機所售賣的酒類調整為符合該場景的酒水需求。
Those who know about the automatic wine vending machine can talk and cooperate with the person in charge of the banquet / chef. If the other party agrees, the automatic wine vending machine can appear near people's table every time a banquet is held, and then the wine sold by the automatic wine vending machine can be adjusted to meet the wine demand of the scene.
城市:在城市,有錢人、生意人、企業高管人員會定期舉辦年會、沙龍,屆時會看到許許多多的人來回往返,這邊吃吃,那邊喝喝。
Cities: in cities, rich people, businessmen and enterprise executives will regularly hold annual meetings and salons. At that time, we will see many people going back and forth, eating here and drinking there.
所以容易導致食物酒水會供不應求,而如果自動售酒機在這種場景中售賣白酒、紅酒、香檳、洋酒等,不僅了這一窘境,還給這里的人們提供方便和更多選擇的余地。
Therefore, it is easy to lead to food and drink in short supply. If the automatic wine vending machine sells Baijiu, red wine, champagne, foreign wine, etc. in this scenario, it will not only solve this dilemma, but also provide convenience and more choices for people here.
What is the wine vending machine derived from the vending machine industry? The above is the relevant answer to the question. If you have any questions about this, please come here http://kadai88.com consulting service